In the telecoms industry, we hold, generate and transact huge volumes of high-quality customer data. This data has the potential to reveal which customers are the most valuable, which channels are the most effective and which business models are the most profitable, yet few telcos have capitalised on this wealth of insight.
Larger mobile network operators and fixed line providers have the resources to identify and utilise this information, but smaller VNOs may struggle. Yet it is these smaller companies that have the greater need.
In this eBook, we consider how smaller VNO businesses can use their customer data to assist customer acquisition and retention, and improve their overall financial metrics.
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