IoT is all about data and how data can be used to re-commercialise products into services. This re-commercialisation enables IoT enterprises to deliver higher levels of customer engagement and experience, whilst making cost savings and realising new revenue generation opportunities, which are critical for the return on investment of the IoT project.
There are a number of commercialisation models that are commonly seen in the market, and IoT projects often incorporate several of these models to ensure that the project is value-driven for all stakeholders. In this playbook, we examine the six most common models, before considering specific scenarios and applying the most appropriate model.
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