5G networks are wonderfully powerful and flexible, and those of us who work in the telecoms industry – both operators and vendors – love talking about 5G’s capabilities in our own, telecoms’ insider language. In fact, sales and marketing materials from equipment vendors are full of this specialist language.
With 5G, however, vendors could be selling private networks directly to enterprise customers, in which marketing and business heads are equally influential in the sales and purchasing chain. It’s therefore vital that as networks get more complex, sales messaging gets simpler, and vendors start speaking the language of their customers.
Read this whitepaper to understand:
- Why 5G will require operators to rethink how, and to whom, they sell their services
- Why operators should identify partners who can act as business curators
- Why operators should work with their enterprise customers on service design
Complete the form to download this free whitepaper