How can you increase the ARPU or, at the very least, the customer lifetime value (CLV), of price-conscious prepaid customers?
Whilst there are many different combinations of breadcrumbs, in this eBook we outline a four-step plan that VNOs should follow to increase the CLV and ARPU of their prepaid customers:
1. Give customers control through the app
2. Reward your customers for giving you their data
3. Use your data to build segmented propositions
4. Add incremental revenue through extra value-adding services
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